Articles worth reading
Cory Doctorow: Free(konomic) E-books from Locus Magazine, September 2007
I've long had the opinion that offering something for free does not decrease the number of sales, but does increase the number of people who will read your product. It is the best kind of advertizing. I am one of the very quirky ones who will read long passages of text on a computer screen without being (too) distracted by other tasks (...ooh shiny!). Still, it seems that very few publishers are willing to change to this new marketing model (one where their product is their marketing copy and their money-maker). Granted it is a new idea, and it does not guarantee any increase of sales for the current item. If the item isn't popular (good, interesting, place descriptor here) having it available for free won't increase it's popularity nor will it increase the sales of the item.
Publishers have long been bastions of culture and education; and now the market is changing. It is a sad fact that large entrenched media marketers see change as a bad thing. Perhaps this is, only time will tell; regardless though, the publishers that don't change to promote this new idea may quickly find themselves with fewer sales because of it.
And I'm not just saying this because I want a Sony reader.
I've long had the opinion that offering something for free does not decrease the number of sales, but does increase the number of people who will read your product. It is the best kind of advertizing. I am one of the very quirky ones who will read long passages of text on a computer screen without being (too) distracted by other tasks (...ooh shiny!). Still, it seems that very few publishers are willing to change to this new marketing model (one where their product is their marketing copy and their money-maker). Granted it is a new idea, and it does not guarantee any increase of sales for the current item. If the item isn't popular (good, interesting, place descriptor here) having it available for free won't increase it's popularity nor will it increase the sales of the item.
Publishers have long been bastions of culture and education; and now the market is changing. It is a sad fact that large entrenched media marketers see change as a bad thing. Perhaps this is, only time will tell; regardless though, the publishers that don't change to promote this new idea may quickly find themselves with fewer sales because of it.
And I'm not just saying this because I want a Sony reader.
